We could never have foreseen the collapse of industries and categories and the cataclysmic effect on the creative and cultural communities, in a few short months, on a global scale.
What we do with this ‘gift’ is in our hands - how the communications, advertising and marketing industry evolves is the opportunity.
Covid-19 has accelerated digital and tech transformations blurring the lines between home, work and play. For brands, this means identifying your unique brand cultural positioning - a specific and unique space for that brand to add long term value to their audience and drive ongoing business growth - has never been more important.
Find out more about our CULTURAL STATE OF MIND and our post-Covd-19 approach.