adidas Consortium: 4D sneaker launch
Communications strategy and execution for the limited adidas Consortium 4D sneaker at Footpatrol, during the busy London Design Festival.
Task
With adidas, London sneaker store, Footpatrol released their version of the globally limited Consortium 4D during LONDON DESIGN FESTIVAL. The sneaker design incorporates digital light synthesis by CARBON; a Silicon Valley-based tech company working to revolutionise product creation through hardware, software, and molecular science.
Approach
Platform13 wanted to reflect these boundary pushing technologies with the aim to open up the story to an audience that reached beyond the sneaker community.
Output
The communications process was managed from beginning to end, with copywriting, strategy, invite design, guestlist, and media outreach; to harmoniously place the story in the minds of a cross segmentation audience.
Case Study
Event
THE EVENT
