About Us
In 2017, Platform13 was founded by our Executive Creative Director, Executive Producer and Chief Strategy Officer Leila Fataar in response to the problem facing brands: how to remain relevant in a world shaped by ever changing political, technological, societal and behavioural shifts.
While this is still true, since then, one truth has become impossible to ignore: while one-off projects can create one off brand moments of 'relevance', the value couldn’t be sustained inside increasingly complex organisations and audience attention is quickly replaced by the next 'thing'.
Culture is living, breathing and constantly evolving. It doesn’t move in campaign windows and brands shouldn’t either. And today, as decision-making has become more constrained by The Corporate Algorithm, true relevance fails inside organisations long before execution.
From 2026, Platform13 has evolved to support organisations and brands move away from fleeting one-off campaigns and moments and towards adaptive brand systems designed to adapt as culture, communities and behaviours shifts, delivering ongoing relevance and creative frameworks that flex across markets and moments and drive ongoing relevance that is maintained and not fleeting.
ERA OF CULTURE-LED BRANDS
Platform13 is an independent cultural intelligence and brand systems studio, built to help brands stay relevant in a world where culture, communities and consumer behaviour are constantly shifting, ensuring mutual benefit between the brand and the cultural communities
We are known for operating at the intersection of culture, strategy and execution, and for pioneering the curation and assembly of multidisciplinary teams from a global network of deeply embedded cultural voices - people who actively shape the communities and interest cultures brands seek to understand and be part of.
We partner with brands navigating cultural and generational shifts, relevance erosion, growth inflection points, innovation and future, brand evolution beyond traditional positioning. Our work spans categories, markets and cultures, always grounded in relevant cultural context.
We don’t borrow from culture. We build brands from within it. We believe cultural relevance is earned, not bought, it outlives campaign windows and when embedded into organisations, it becomes a competitive advantage.
