Beats by Dre: Customisation studio

Platform13 was tasked with activating the London leg of the global 1 of 1 customisation project to launch the new Beats by Dre Studio 3 noise cancelling headphones.

Platform13 created a 3 day premium customisation suite for friends and family of Beats, supporting on guest list curation, strategy, creative and production.

With a small space (the headband) of the headphone and the official thick custom paint to be used, we commissioned nail design artist, Anoushka, who worked with guests to design each set of headbands and graffiti writer, Milsnic to bring the idea to life.