Beats by Dre: Customisation studio
Activation of the London leg of the Beats by Dre global customisation project for their Studio 3 noise cancelling headphones.
Task
Platform13 was tasked with activating the London leg of the global 1 of 1 customisation project to launch the new Beats by Dre Studio 3 noise cancelling headphones.
Approach
Platform13 created a 3 day premium customisation suite for friends and family of Beats, supporting on guest list curation, strategy, creative and production.
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