Captain Morgan: "Fun that isn't remembered, isn't fun"

Platform13 were tasked with sourcing and creating a credible partnership with a UK grime artist to deliver the important message of responsible drinking to a nationwide lively audience in a campaign entitled “Fun that isn’t remembered, isn’t fun" for rum brand Captain Morgan.

Platform13 sought someone who had the spirit of Captain Morgan, the ear of a shared lively audience, and, importantly someone who cared enough about their audience to authentically spread the important message of responsible drinking.

Platform13 collaborated with music cultural voices and pioneering grime collaborators JP Patterson and Laura “Hyperfrank” Brosnan to bring together, for the first time, the hugely talented Lady Leshurr and super producer Swifta Beater for the job.