House of St Barnabas: Homelessness IS
Reframing 'Homelessness' beyond rough sleeping for House of St Barnabas, London
Task
Platform13 were tasked to change public understanding and raise awareness around Homelessness being more than rough sleeping with a focus on unsuitable housing - a big and live issue in London.
Approach
We kept it simple - telling the powerful real life stories of those who have lived in unsuitable accommodation - Harvey, Sanchia, Kwajo, Tanaka, Thomas and Blossom, with the heroing portraits shot by the master, Tom Oldham.
Output
A fully concepted and produced campaign - delivering key messaging and storytelling, comms strategy, creative and multichannel production across OOH, digital and social.
The TEASER
TANAKA'S STORY
THOMAS' STORY
KWAJO'S STORY
BLOSSOM'S STORY
HARVEY'S STORY
SANCHIA'S STORY
THE OUTERNET
London's fave tourist attraction, The Outernet played the campaign for 2 weeks on the incredible wrap-around screens at the entrance of Tottenham Court Rd Station.
55 OOH sites across London
