Nandos: Music Exchange
Creation of an overarching cohesive message and intergration of their roster of agencies for the 4th Nando's Music Exchange.
Task
Platform13 was tasked to drive comprehension around and conversation about the 4th Nando’s Music Exchange beyond the London workshop.
Approach
Platform13 worked closely with the Nando’s roster of agencies to drive, align on and cohesively work towards a single integrated message around TRUE COLLABORATION and what it means for both the emerging and established music communities in the UK, Australia, South Africa and Canada.
Output
Platform13 advised on relevant cultural voices for the fringe workshops and panels and brought in and oversaw two new partnerships - cultural partner REPREZENT radio and media partner Complex to drive comprehension and support the programme beyond the workshop.
Stills
