Leila Fataar unpacks the evolving creator economy for Campaign Year Ahead

Leila Fataar comments on The Mr Beast viral marketing role and her thoughts on the trajectory of marketing

An OP ED by Leila Fataar on why and how marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.

Back to the F**kture: Leila Fataar on Culture-Led Brands: Why the Future Belongs to the Human-Centric, Not the Trend-Chasing

Creative Leadership profile on Leila Fataar in PRINT

Commentary for HURS on The Brandification of Culture in Luxury

A reflection on the cultural pipeline of Cannes, from the villas to The Palais by Leila Fataar

Leila Fataar discussing brands, culture and intuition with the founders of Rosie Less, Mark Fleming and Russell Clayton.

A panel discussion around Glenn Marten's 2025 couture debut for Margiela

By Leila Fataar on cultural relevance, AI integration and fandoms

Discussing the power of culture to drive earmed media and actually cut through the noise—beyond the usual marketing buzz.

Leila Fataar discusses from powerbrokers to powers: the defenestration of the CMO in a tech oligarchy.

Leila Fataar shares her opinion for this Digiday article discussing the potential side effects of the upcoming TikTok ban.

Cultural relevance is not simply a nice-to-have marketing strategy or channel output. For us it’s a contemporary business growth driver. Leila broke this down at the debut Brands and Culture event.

Leila Fataar discusses the Future of Strategy in 2024.

Can We Still Be Critical? Leila Fataar joins Charlene Prempeh and Chantal Fernandez to discuss whether criticism still holds value in a world where social media gives everyone a voice.

Leila Faatar, founder of Platform13, speaks on the need for brand teams to comprise the right mix of lived experience and cultural knowledge before attempting to create a role for brands around rituals

Leila Fataar discusses how cultural relevance in marketing extends beyond entertainment or celebrity endorsements, highlighting the need for brands to adapt to a rapidly evolving landscape.

How did a shy girl from Pennsylvania become the most powerful woman in the world? As Eras fever takes over the UK, Leila Fataar shares her thoughts and insights.

Leila Fataar discusses the art of creating the connections between brands and their audiences credibly, something that she has been pioneering for decades.

Leila Fataar shares her thoughts on why cultural relevance must be brought upstream in both brand and brand strategy.

The Business of Fashion invited Leila Fataar to discuss tangible learnings and best practice in improving DEI efforts in businesses today.

Leila Fataar, co-founder of Platform13, and James Kirkham, co-founder of Iconic talk on the unstoppable rise of K-pop culture

Leila Fataar chats about the importance of belonging and what truly shapes the culture we live in in order to belong.

Four years after a Campaign feature celebrated 'BAME talent', are genuine advances being made in an industry that prides itself on being progressive? Leila Fataar shares her thoughts.

Commentary from Leila Fataar on the new global GAP campaign featuring Tyla.

A deep dive into all things GENZ and GenZalpha, hosted by Leila

The Drum's Sam Bradley chats to Leila Fataar about the next phase of Platform13

Leila Fataar comments on the deprioritisation of DE&I commitments....in the wake of brand promises post 2020.

Leila Fataar comments on Zara's problematic campaign amidst the Gaza humanitarian crisis

Leila Fataar comments on how GenZ is changing the game for brands and sports marketing

Leila Fataar chatting to Fayola Douglas about her career path and the current status quo in the ad industry.

Commentary from Leila Fataar on the Bud Light leadership plans

An op-ed by Leila Fataar on the current state of play in women’s media today as part of the HURS inaugural white paper on women’s media

Leila Fataar breaking down what it means for brands, companies and organisations to do culturally relevant work today.

The Power of Social Media for Brand Building - Busting the Myth that Companies Can't Be Built Through Digital Channels

Leila Fataar explains the four interrelated concepts in order for brands to rewrite their marketing playbook for greater cultural relevance.

A lively discussion on the adweek POD, "Yeah, thats probably an ad" unpacking the the biggest comeback in recent years, The Barbie Movie

Leila Fataar's opinion on AB InBev’s top award at Cannes Lions after the Bud Light / Dylan controversy

Leila Fataar wearing multiple hats for and at YMSLondon - a marketing conference focused purely on #GenZ featuring the worlds top brands

Leila Fataar highlights her thoughts on what she loves, hates and what needs to be created in the ad / marketing industry

An excerpt from Leila’s talk at D&AD Festival held in London, explaining how businesses can achieve sustainable growth in a rapidly transforming world.

Leila Fataar's thoughts on how culture marketing is a key part of the LFW brand experience

Leila Fataar shares her thoughts on what's coming down the track for 2023 and beyond.

A piece about Leila Fataar's long time belief that diversity breeds success

Discussing what Influence means for brands - an insta text conversation including Leila Fataar.

Leila Fataar shared her thoughts on what the Notting Hill Carnival means to her.

A panel talk at Social Media Week, covered by Little Black Book online

A new series by Leila Fataar for High Snobiety: A BRUTALLY HONEST CONVERSATION ON THE METAVERSE

A profile in RIPOSTE on Leila Fataar: On starting your own company and creating an impact.

Adweek convened a roundtable of creatives to discuss ways to make adland more inclusive, including Leila Fataar

A new series by Leila Fataar by High Snobiety: A BRUTALLY HONEST CONVERSATION ON BLACK FRIDAY CONSUMERISM

Leila Fataar gives her opinion on High Snobiety on just how involved corporations should be in the dire social struggles defining our times?

Fashion’s freelancers say they are stuck in a cycle of financial instability and poor mental health. Platform13 founder Leila Fataar was invited by Vogue Business to comment on the issue and what a more sustainable and stable ecosystem look like.

Platform13 founder Leila Fataar was invited to discuss the past year and her predictions for trends in 2021. 2020 saw a monumental shift in the way we work; animation and CGI technology replaced physical shoots and Zoom has become the new digital office space where creative ideas are formed. Creatives across the globe have been forced to pivot, spurring a new era of innovation, ingenuity, and opportunity.

Highsnobiety looks back at the brands and cultural pioneers that shaped youth culture in 2020 from their NEXT 20 lists - many of who were put forward by Platform13 founder Leila Fataar

Leila Fataar speaks at The Drum's #Agencies4Growth festival on 'Why agencies need to drive the sustainability conversation'

Leila Fataar was invited back to sit on the advisory board Highsnobiety x Lyst NEXT 20, putting forward cultural pioneers such as Teflar, Marcus Rashford and Motherlan

Platform13 founder Leila Fataar was asked to contribute to Lecture in Progress's piece 'How to shine in virtual portfolio reviews'

Platform13 founder Leila Fataar was asked to be on the advisory and submissions board for Highsnobiety x Lyst NEXT 20, which shouts out the brands and cultural pioneers shaping youth culture

Platform13 Founder Leila Fataar is asked to comment on the Facebook ad boycott and the push for inclusivity in ad buying as a result of Black Lives Matter

Highsnobiety Presents Better Living Through Advertising, with Platform13 Founder Leila Fataar, Adeshola Makinde, Emmanuel Adjei, and Jian DeLeon

Watch Platform13 Founder Leila Fataar in great company with heavyweights from the ad industry at The Drum's Can-Do Festival in a panel unpacking some uncomfortable truths around diversity and inclusion

The murder of George Floyd in Minneapolis and subsequent Black Lives Matter protests have sparked a global – and long-overdue – examination of systemic discrimination against black people in all societies and industries. Platform13 founder Leila Fataar looks at what needs to change in fashion.

A long form piece by Leila Fataar for High Snobiety around BLM, written on Black Out Tuesday,

OP-ED: 6 brand lessons from Michael Jordan's The Last Dance for Campaign Magazine

As the lockdown eases, KFC steps up advertising and shifts messaging

A summer without festivals is an invitation for innovation. Commentary for Campaign Magazine.

Is it time for cultural relevance to drive growth?

Luxury brands have perfected digital campaigning – now they must transform internally

Our founder was one of only 20 advisers on the 2020 Highsnobiety x Lyst on The NEXT 20, predicting the next-generation brands and cultural pioneers on the rise

How marketers can navigate the ‘perfect storm’ of remote working

Founder of Platform13 visited the Content Developer program to give an inspiring talk about the place of brands in today’s culture

Meet The Drum Roses Awards Jury 2020 - identifying, rewarding and celebrating the best work across advertising, digital and design from outside London.

Leila Fataar, profiled in the Diversity issue of Campaign magazine

Young, shafted and black: is anything being done to close the influencer ethnicity pay gap?

In this episode, Leila details her learnings from leading PR & Social at Adidas and Culture & Entertainment at Diageo. Her first two decades in South Africa have shaped the phenomenal human she is today, surrounded by creativity from an early age.

Debate: What is Cultural Credibility today?

Profile in the Winter 2019 "BRAND ISSUE" of Sportswear International magazine

Platform13 founder Leila Fataar is included in the Alternative Power 100 Music List by shesaidso. This year's theme is focused on community and aims to shed a light on those bring others together to foster a stronger sense of collaboration; those who lift their peers with their work, advice and mentorship; those who have either nurtured a specific community or have contributed positively to the music community, in general.

Is influencer marketing dead?

On a panel at D&AD talking about driving organic business growth through cultural engagement

Special Report: Cultural Credibility Is Everything — Here’s How Brands Build It

Platform13 founder was invited to discuss creating a space for representation in media at the BuzzFeed UK HQ with ColorComm

Colenso BBDO invites the Platform13 founder onto their podcast Love This to discuss her career journey, culture and advertising

Platform13 founder was invited by We Are Social to discuss her views on the trends to look out for in 2019 at Social Media Week

Panel examining the key trends to look out for in 2019

Leila Fataar gives a keynote discuss The Future at The Future Festival.

What makes Virgil Abloh’s Off-White the 'hottest' brand on the planet?

Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?

A profile on D&AD - The moment I decided to launch Platform13

Campaign Magazine recognises Leila Fataar on IWD

Leila Fataar selected on a talented line up to discuss THE FUTURE OF ADVERTISING at the APA London conference

Keynote on the mainstage at D&AD presenting A Cultural State of Mind

Leila Fataar selected in New Years Honours list, as an individual changing the conversation in marketing and amongst the best in the business

Leila Fataar discussing the impact of AI on the fashion industry, for the British Fashion Council's #DiscoveryLab at LFW

Dapper Dan and Leila Fataar joined BoF editor-at-large Tim Blanks on the VOICES 2017 stage to discuss the power dynamics of appropriation and the legendary designer's historic partnership with Gucci

In 2017, Platform13 founder Leila Fataar joined Dapper Dan and BoF’s Tim Blanks to explore cultural appropriation versus exchange and the importance of authentic dialogue.

Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden at the Barbican in London to discuss the changing nature of branding in media, retail and publicity.

Music, brands and culture: Creating a win/win for all - a talk at Amsterdam Dance Event.

Former Diageo marketer Leila Fataar wants to help global brands find their cultural sweet spot

How brands can use music to keep in tune with consumers

Awards. Would the world really miss you if you didn’t exist?

Diageo’s head of culture departs to link brands to cultural influence – but not influencers

You Lost Me at Influencer