Love, Hate, Create POD, May 2023

Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to talk the languages of entrepreneurial, corporate and cultural.

In this episode, we discuss why brands need to take an always-on approach to ensure they remain culturally relevant.

We also explore Leila’s experiences being a diversity advocate, her love for low key heroes in the industry and why arcane gatekeeping systems are prohibiting the industry from stepping away from the status quo.