We speak with Leila Fataar, founder of Platform13, about why "cultural marketing" is really just "marketing,” and Adeshola Makinde, a Chicago-based artist turning billboards and advertising into mission-driven social commentary.

Makinde’s most recent work includes an augmented reality billboard demanding an end to police brutality. We also talk to director and visual artist Emmanuel Adjei, whose music videos blend surrealism with layered messages about oppression.

Adjei’s “Shahmaran” video for Dutch-Iranian singer Sevdaliza drew international attention in 2018 and garnered dozens of accolades for its epic visuals and depictions of Black oppression.

Together they cover everything from how brands can be anti-racist, to advertising mediums like billboards becoming an artist’s tool to amplify Black voices.