The evidence is overwhelming: a culturally relevant brand has a competitive advantage.

A brand needs to go beyond their category into culture, to be relevant. This means that your brand playbook and how your organisation is set up needs to evolve.

Doing it right means that expected and unexpected shifts in the world that impact your audiences, from technology to politics, music to film, D&I to climate, AI to privacy issues and more, are efficiently and credibly identified and addressed in the right way before it becomes a crisis or a missed growth opportunity.

Headhunted by global heavyweights adidas (Global Director) and Diageo (Leadership Team) as an internal change agent, founder Leila Fataar has proven senior brand-side experience in building culturally relevant brands. To do that successfully, she spearheaded the internal transformation and changes needed, bringing a fresh perspective to both her departments and through the business.

Through P13InsideTrack, we partner with businesses on a bespoke basis, to equip them with the skills, capabilities and confidence they need to create world-class modern brands: mitigating risk for today and tomorrow.

Firstly, we gain the context around your specific need or challenge to understand your issues, opportunities and expectations and identify which of our consultancy, advisory and intelligence services meets your needs.

Then, we apply our unique diagnostic methodology and deliver a custom solution enabling faster, smarter and informed decisions for both long & short term business-critical priorities.