Born in Dublin, now based in London, [L.A. Ronayne](https://www.instagram.com/ronayne/) comes with a lucky 13 years of experience in content, digital creative and editorial for fashion and lifestyle brands, working with the likes of YOOX, adidas, H&M, G.H. Mumm and more recently Pride in London.
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In 2016, she was elected onto the D&AD Board of Trustees and named one of Campaign Magazine's Female Creative Trailblazers.
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Before joining Anomaly in 2019, where she is now Group Creative Director, she taught the Digital Storytelling Masterclass for D&AD, served as a contributing editor of Riposte magazine and CDed at Stink Studios.

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Our next insider is [Ravi Amaratunga-Hitchcock](https://www.instagram.com/rja54/), Co-Founder of Amsterdam based, Creative Consultancy Soursop.
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Ravi is a Creative Content and Culture specialist whose worked with Samsung, Nike, Heineken and Boiler Room.
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Before starting his own company, he was the Global Exec Producer i_D/Vice, Head of Video at Dazed, and Commissioner at Channel 4.

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Ravi Amaratunga-Hitchcock

Long time fam friend, [Paul Ruffles](https://www.instagram.com/pruffs/) (also known as Ruffs) is a trusted and recognised expert in global Sports/Street retail, business and culture.
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Starting from the shop floor at JD Sports he has a 25-year, proven track record of celebrating, creating, and delivering impact for brands, their products, and their stories. He passionately feeds off and thrives on the purpose and credibility of the work and whom the work is with.
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He is committed and empathetic to people’s thoughts and needs, and has a clear understanding of how other influences such as music and art inform other cultures and working with those to excite the market - people like Jon Burgerman, Dave White, and more recently Nicole Mclaughlin - honed over 10 years as MD of Size? and Footpatrol, various campaigns with brands such as Reebok and currently new brand directions for Merrell with the launch of Merrell 1TRL.

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Paul Ruffles

Friend of the P13 family, Alex Bec is the managing director and co-owner of the [HudsonBec Group](https://www.instagram.com/thehudsonbecgroup/), which exists to enable creativity to thrive. The independent group includes the incredibly influential media company It's Nice That, creative agency Anyways Creative, creative job board If You Could, and educational resource Lecture in Progress.
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Alex has an unwavering passion for giving opportunity and exposure to the best talent in the creative industry, from established names to rising stars – all four businesses continually strive to support this desire.
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Over the last ten years It’s Nice That has grown from a one-week University project to respected creative media company that reaches over a million people every month.
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Launched in 2011, Anyways has grown into an agency collaborating with the most influential companies in the world including Google, Nike, Uniqlo and BBC.
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Although in its infancy, Lecture in Progress started on an important journey in 2017 to help the next generation of creatives make better career decisions, and in time look to diversify the talent in the industry.
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As if he wasn't busy enough, Alex has also recently launched ‘If you could jobs’, worked as a Visiting Creative Director at Wolff Olins, and been awarded a D&AD yellow pencil.

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Alex Bec

[Margot Bowman](https://www.instagram.com/margotbowman/) is a globally-minded filmmaker creating new worlds of possibility and power, centering around women revealing the meaningful, undeniable truths that bring us closer to one another.
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Dyslexia has pushed Margot to relate to the world differently, making colour her most important form of communication and a guiding principle of her process. Her creative approach is intimately influenced by club culture and the legacy of British youth movements - Punks, Mods, Acid House & UKG - setting the tone for the alternative realities she creates.
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Raised in London, Bowman is currently based between New York and Los Angeles, creating work for the likes of Boiler Room, Nike, Universal Music Group, Diesel and Nowness - her work spans from transcendent music videos for artists such as Shygirl to culturally urgent films, including her recent documentary Showing Up, Showing Out with Carhartt WIP released on Dazed about the past, present, and future of Motown.