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[Coco Mell](https://www.instagram.com/coco_mell/) is an independent fashion focused creative stylist and content curator, who's recognised as a tastemaker within her field, with extensive experience creating within various media formats at a global level across editorial, commercial & musical platforms - where her work has been featured on ASOS, Nike, Converse, adidas, Notion, and so on.
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This has allowed Coco to become a true all round millennial innovator with fundamental comprehension & unprecedented execution skills across crew production, model casting, location scouting & creative direction.

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Coco Mell

Our next insider is [Ravi Amaratunga-Hitchcock](https://www.instagram.com/rja54/), Co-Founder of Amsterdam based, Creative Consultancy Soursop.
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Ravi is a Creative Content and Culture specialist whose worked with Samsung, Nike, Heineken and Boiler Room.
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Before starting his own company, he was the Global Exec Producer i_D/Vice, Head of Video at Dazed, and Commissioner at Channel 4.

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Ravi Amaratunga-Hitchcock

Long time fam friend, [Paul Ruffles](https://www.instagram.com/pruffs/) (also known as Ruffs) is a trusted and recognised expert in global Sports/Street retail, business and culture.
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Starting from the shop floor at JD Sports he has a 25-year, proven track record of celebrating, creating, and delivering impact for brands, their products, and their stories. He passionately feeds off and thrives on the purpose and credibility of the work and whom the work is with.
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He is committed and empathetic to people’s thoughts and needs, and has a clear understanding of how other influences such as music and art inform other cultures and working with those to excite the market - people like Jon Burgerman, Dave White, and more recently Nicole Mclaughlin - honed over 10 years as MD of Size? and Footpatrol, various campaigns with brands such as Reebok and currently new brand directions for Merrell with the launch of Merrell 1TRL.

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Paul Ruffles

[Margot Bowman](https://www.instagram.com/margotbowman/) is a globally-minded filmmaker creating new worlds of possibility and power, centering around women revealing the meaningful, undeniable truths that bring us closer to one another.
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Dyslexia has pushed Margot to relate to the world differently, making colour her most important form of communication and a guiding principle of her process. Her creative approach is intimately influenced by club culture and the legacy of British youth movements - Punks, Mods, Acid House & UKG - setting the tone for the alternative realities she creates.
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Raised in London, Bowman is currently based between New York and Los Angeles, creating work for the likes of Boiler Room, Nike, Universal Music Group, Diesel and Nowness - her work spans from transcendent music videos for artists such as Shygirl to culturally urgent films, including her recent documentary Showing Up, Showing Out with Carhartt WIP released on Dazed about the past, present, and future of Motown.