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The drum agencies 4 growth

Hailing from Colombia in South America, London based [Santiago Arbelaez](https://www.instagram.com/santilafamilia/) has been creating films/content for more than 8 years redefining the blueprint for editorial and branded content for influential publications such as Hypebeast and High Snobiety while heading up video content for both titles.
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Long time P13 family, Santi founded La Familia over 5 years ago along side Pablo Rivera and since then they have been collaborating with brands such as adidas Originals, Reebok Classics, British Fashion Council, Jax Jones and BBC among many others.

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Santiago Arbelaez

[FILFURY](https://www.instagram.com/filfury/) is a British designer, artist and director based in LA, with a style that is bold and graphic across all mediums. He is a proud brummie and a self-confessed camo-obsessed footwear freak.
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A perfectionist in all realms, be that digital or sculptural art, film, music videos and commercials. Whilst working across a spectrum of mediums and clients, there is a common aesthetic that is undeniably FILFURY.
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Clients and collaborations have included Nike Basketball, adidas Originals, Reebok, Size?, Footlocker, Jordan Brand Classic, Phillip Plein, Ralph Lauren, Rolls Royce, Ford Mustang, J Hus, MJ Cole and more.

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FILFURY

Friend of the P13 family, Alex Bec is the managing director and co-owner of the [HudsonBec Group](https://www.instagram.com/thehudsonbecgroup/), which exists to enable creativity to thrive. The independent group includes the incredibly influential media company It's Nice That, creative agency Anyways Creative, creative job board If You Could, and educational resource Lecture in Progress.
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Alex has an unwavering passion for giving opportunity and exposure to the best talent in the creative industry, from established names to rising stars – all four businesses continually strive to support this desire.
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Over the last ten years It’s Nice That has grown from a one-week University project to respected creative media company that reaches over a million people every month.
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Launched in 2011, Anyways has grown into an agency collaborating with the most influential companies in the world including Google, Nike, Uniqlo and BBC.
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Although in its infancy, Lecture in Progress started on an important journey in 2017 to help the next generation of creatives make better career decisions, and in time look to diversify the talent in the industry.
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As if he wasn't busy enough, Alex has also recently launched ‘If you could jobs’, worked as a Visiting Creative Director at Wolff Olins, and been awarded a D&AD yellow pencil.

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Alex Bec

[Akinola Davies Jr.](https://www.instagram.com/akinoladaviesjr/) is an award winning filmmaker, writer & video artist. Some might know him from working with Blood Orange, Tim & Barry, Kenzo, or from his documentary for Carhartt WIP which follows the footsteps of Fela Kuti, Nigeria’s most political musical icon, amongst other things.
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His work is situated between West Africa and the UK as he identifies as a member of the global diaspora who is situated within the margins of being part of both worlds. Akin tries to delicately navigate the collision of both colonial and imperial tradition and whilst advocating a return to indigenous narratives.
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He explores themes of community, race, spirituality, identity and gender, telling the stories that bridge the gap between traditional and millennial communities. These themes come with a duality: that of necessity and urgency in regards to the medium of storytelling.
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There is a large emphasise on a necessity for clear intention in concepts and a willingness to experiment with form: the preparation and meticulous research for his films assume a central role and are critical to his image manufacturing. He draws from aspects of collective, individual memory and lived experience.

Your Questions Answered

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Akinola Davies

THE DRUM AGENCIES 4 GROWTH FESTIVAL, OCTOBER 2020