adidas: Terrex outdoor parka

Showcasing the adidas Terrex #myshelter LDN parka in a distinctly London style featuring adidas talent.

Task

Platform13 was tasked to create a suite of social and instore content to showcase the waterproof and windproof features of the new adidas TERREX #myshelter LDN Parka with a recognisably London style; and a related suite for key German retailer, Zalando.

Approach

London is known for wet weather (a lot of it). We wanted to show that moving in and around this city with outerwear that performs, in all elements, is essential to make your move (in whatever you do).

Output

Platform13 produced a suite of storytelling content to feed socials and instore for @adidaslondon and for the Zalando website and @zalando socials. featuring London based athletes Kristal Awuah and Ojie Edoburun and 2 key Zalando partners from Germany.