Biotiful Kefir: Don't fear it, KEFIR it
Introducing the benefits of Kefir to a health conscious audience.
Task
Market leading kefir brand, Biotiful approached Platform13 with a challenge - how to contextualise fermented milk product, Kefir for a contemporary health-conscious audience.
Approach
We kicked off with clarifying the messaging and cultural positioning for the brand. We then rolled out a multichannel campaign “Don’t Fear It, Kefir It” cohesively across channels from OOH, PR and social to IRL.
Output
A three day programmed immersive Fermentation Station experience that detailed the benefits and production process behind Biotiful’s Kefir at Protein Studios brought together key tastemakers from London’s health, food and fitness communities. The event featured gut health experts, The Gut Stuff, innovative fermented food and cocktails from the wonderful Rita’s Dining and yoga workshops from boutique gym FRAME....and lots of product sampling.
With Platform13 leading on PR strategy, seeding and outreach to key press and cultural voices, resulting in KPI-exceeding coverage in titles like Metro, Evening Standard and Time Out.
The Fermentation Station
