Birkenstock: AW22 Collection

Their first ever content series dedicated to the sneaker community, showcasing Birkenstock icons from the AW22 collection.

Task

Post delivery of our go-to-market strategy for Birkenstock, Platform13 was tasked to create their first ever series of content aimed at sneaker culture.

Approach

We wanted to feature a series of cultural voices who wore and had been wearing Birkenstock for a long time - highlighting that Birkenstock was ALREADY a part of this culture.

Shot in London and Berlin, we created a series of content to be used across social, on their website and instore showcasing 28 of their most iconic pairs from the AW22 collection.

Output

Featuring music artist Goya Gumbani in Hoxton/Shoreditch London, photographer Olivia Jankowska in Soho London, stylist Nehjat Ramoth in Peckham London, creative Bernard Koomson and stylist Masha Schubbach both in Mitte Berlin - all known for wearing Birkenstock, self styled and in the places that mean something to them and their creative craft.

Goya Gumbani

Music artist, Goya hails from New York, but now calls London home. A wearer of Birkenstock since 2015, Goya finds that the musical history of the legendary Troy Bar in Shoreditch makes him feel like he’s in the presence of the greats that came before him.

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Olivia Jankowska

The London based photographer, who discovered Birkenstock in 2021 is making waves within the culture. She finds her inspiration in the streets of Soho, an area that influences her work as much as her sense of style.

Nehjat Ramoth

Leeds born Nehjat has been wearing Birkenstock since 2009. As a stylist constantly looking for inspiration, he highlights Peckham as one of the remaining spaces in London that feels raw and untouched.

Bernard Koomson

The Berlin-based creative loves the energetic streets of Mitte - it is where Bernie works, where his family is and where he calls home. A fan of Birkenstock, he wore his first pair of Birkenstocks in 2000 at ten years old.