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Bumble: Modern Love

The Challenge
Challenging sterotypes around dating with Amelia Dimoldenberg.
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Challenging sterotypes around dating with Amelia Dimoldenberg.

Bumble x Amelia Dimz

Task

Underline

Platform13 were tasked to create culturally relevant content to drive sign ups for Bumble's Valentine's IRL UK-wide events, Chez Moi.

Approach

Underline

In 2020, we wanted to challenge stereotypes around dating (or how people connect today) - for us and Bumble, Modern Love is no longer bound by traditional or formal concepts, even on Valentine’s Day.

Output

Underline

We teamed up with founder and CEO of Chicken Shop Date, Amelia Dimoldenberg to find out more about celebrating modern love and the many forms of success with online dating.

bumble

Bumble x Amelia Dimz
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Bumble x Amelia Dimz -3
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Bumble x Amelia Dimz -4
Bumble x Amelia Dimz Dinner-10
Bumble x Amelia Dimz Dinner-3
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ADIDAS NAM & FOOTBALL CULTURE

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