Dr. Martens: Global Comms
A year long partnership supporting the global brand communications department.
Task
Dr Martens retained Platform13 to advise and deliver ongoing relevant intelligence to the global communication department as well as providing seasonal fully prepared global tool-kits to the markets.
Approach
Platform13 ensured an updated culture-led view through a bespoke programme for the organisation, whilst supporting a new-to-corporate senior leader in an on-demand advisory capacity.
Output
An outside in view of the brand at their International Sales Conference. Moderated by Leila Fataar, discussion points were raised to ensure lively debate that explored the past, present and future of the brand with an incredibly inspiring, knowledgeable and opinionated line-up of influential people across fashion and music.
A Fireside chat during Black History Month to introduce Ije Nwokorie to DMs employees so they can learn how his identity has a Black British leader informed his leadership journey and ultimately how his experience led to his inclusion on the Dr. Martens Board of Directors
3 Seasonal Global Communications toolkits for the markets including comprehensive company, brand and product messaging laddering up to business strategy, cohesive storytelling and planning, seeding strategy and market activation ideas and KPI setting
Logistics and support for global teams to visit London and the Dr. Martens Factory in England
Audit of all brand plans, ensuring cohesive messaging across integrated comms channels
Monthly global intelligence reports outlining cultural, community and competitor activity with actionable implications and recommendations for the brand