Dr. Martens International Conference

Bringing outside voices in at the brand's international conference.

Task

Dr Martens asked Platform13 to create and curate a thought provoking cultural panel to bring an inspiring and transparent external view of culture and the brand at their international conference.

Approach

Platform13 wanted to ensure a culture-in view, instead of a brand messaging-out view, so curation of vocal opinion formers from subculture to pop culture was key.

Output

Moderated by Leila Fataar, discussion points were raised to ensure lively debate that explored the past, present and future of the brand with an incredibly inspiring, knowledgeable and opinionated line-up of influential people across fashion and music: Alex Ropes (Basement Approved), Mandi Lennard (Mandi’s Basement), Harris Elliott (Creative Director), GoldieRocks (DJ) and Don Letts(musician).