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Jaguar Landrover & Innovation
Launching a premium car rental service by Jaguar Land Rover as access overtakes ownership in cities.
Task
In an evolving premium automotive industry facing sales challenges in cities and a growing on-demand consumer expectation, Platform13 were tasked with launching THE OUT, a premium car rental service powered by Jaguar Land Rover to a new-gen traveller.
Approach
A thorough deep dive of the new gen traveller delivered cultural insights on how luxury travel has been redefined and the rising global shift towards access over ownership.
Output
Platform13 created a new brand platform: #roadtripGO - a call to action that when adventure calls, you can do it in a premium vehicle, whether you own it or not.
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