Jaguar Landrover & Innovation

Launching a premium car rental service by Jaguar Land Rover as access overtakes ownership in cities.

Copy of Sophie Hellyer x The Out x Jonny Weeks 1JW1163 copy

Task

In an evolving premium automotive industry facing sales challenges in cities and a growing on-demand consumer expectation, Platform13 were tasked with launching THE OUT, a premium car rental service powered by Jaguar Land Rover to a new-gen traveller.

Approach

A thorough deep dive of the new gen traveller delivered cultural insights on how luxury travel has been redefined, the rising global shift towards access over ownership and an ownable platform for the brand.

Output

Platform13 created a new brand platform: roadtripGO - a call to action that when adventure calls, you can do it in a premium vehicle, whether you own it or not. Other projects included shifting the outdated perception that the cars (and therefore the service) were only for men.