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Jaguar Landrover & Innovation

The Challenge
Launching a premium car rental service by Jaguar Land Rover as access overtakes ownership in cities.
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Launching a premium car rental service by Jaguar Land Rover as access overtakes ownership in cities.

Copy of Sophie Hellyer x The Out x Jonny Weeks 1JW1163 copy

Task

Underline

In an evolving premium automotive industry facing sales challenges in cities and a growing on-demand consumer expectation, Platform13 were tasked with launching THE OUT, a premium car rental service powered by Jaguar Land Rover to a new-gen traveller.

Approach

Underline

A thorough deep dive of the new gen traveller delivered cultural insights on how luxury travel has been redefined and the rising global shift towards access over ownership.

Output

Underline

Platform13 created a new brand platform: #roadtripGO - a call to action that when adventure calls, you can do it in a premium vehicle, whether you own it or not.

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