Platform13 was tasked to refresh our #BeTheChange campaign for the 2023/24 recruitment cycle by providing an external perspective and bringing the campaign up-to-date, helping to connect with the organisations core brand proposition, and more effectively resonate with their potential audiences, both in the UK and internationally.

We wanted to show how the University of East London was both addressing the issues faced by potential students today and preparing them for jobs of the future. We revamped the message to address the unease around the importance of university degrees today, and how the soft skills and support that UEL offer enhance traditional university subject knowledge to equip students for a new world.

Degree+ is a clear statement of intent: UEL gives students more that just a DEGREE to prepare them for their careers.

It lets employers know that graduates have the 5.0 skills ready for the workplace of the future AND It promises potential students more than just knowledge-based learning, incorporating London living with mental & physical health, embedded through a socially just education.