Platform13 was tasked to find a credible cultural approach that tied their brand positioning, their organic dairy product, their 25 year history and the brand’s long-standing commitment to sustainability together to drive ambitious growth.

We kicked off with a deep dive on the “organic” and "dairy" state of play and consumer need for 2022+ and identified 15 nationwide relevant consumer mindsets of both dairy and non-dairy drinkers to interview.

We mapped the consumer insights to the relevant trends for the brand and the category to unlock a unique role for the brand.