Platform13
Menu

Biotiful Kefir & Gut Health

I4A7456B332900-R1-27-26 2

Task

Underline

Market leading kefir brand, Biotiful approached Platform13 with a challenge - how to contextualise fermented milk product, Kefir for a contemporary health-conscious audience.

Approach

Underline

Decomplexifying this innovation category for consumers through a deep unpacking of the sector and opportunity for the brand to own across marketing and comms was essential.

Output

Underline

Through this, we identified the relevant cultural territories and most impactful messaging, playing into the initial shock that the prospect and tase of fermented milk conjured, if unaware of its benefits on gut health which has a direct connection to both physical and mental health.

We brought this to life through a multichannel campaign “Don’t Fear It, Kefir It”.

Next

Penhaligons: POTIONS launch

©2024 Platform13
Company