Platform13 were tasked with sourcing and creating a credible partnership with a UK grime artist to deliver the important message of responsible drinking to a nationwide lively audience in a campaign entitled “Fun that isn’t remembered, isn’t fun" for rum brand Captain Morgan.

Platform13 sought someone who had the spirit of Captain Morgan, the ear of a shared lively audience, and, importantly someone who cared enough about their audience to authentically spread the important message of responsible drinking.