Guinness: My Guinness, Original Flava
Task
P13 was tasked to fully execute one of the MYGUINNESS projects from our Guinness Cultural Playbook - our platform created for communities, with real people and real stories at the heart, in a pandemic year.
Approach
Guinness has been part of Caribbean culture since the 1820’s, so the perfect trifecta of food, Caribbean culture and an important moment in the UK, with Guinness at the heart of it, resulted in a credible collaboration with Original Flava around the Notting Hill Carnival timings.
The two brothers from Croydon and their Nanny shared their relationship between Guinness and the Caribbean community, and the story of their Nanny introducing them to Guinness Punch was a wholesome, nostalgic and relatable demonstration of how important Guinness is to the wider community
Output
A series of 3 x videos, created by Original Flava which was posted on the Guinness website, and supported by a Platform13 created campaign incorporating a London wide take over of posters featuring the brothers and their beloved Nanny across Carnival weekend.
Nanny, The Brothers & Recipes
We worked with Original Flava to create 3 x videos introducing the brothers and Nanny as they share with us their Caribbean Guinness infused Jerk Chicken and Guinness Punch recipes at their annual family BBQ. The content was housed on Guinness GB IGTV channel and a dedicated MYGUINNESS page on the main Guinness GB site.
CITY TAKEOVER
We commissioned cultural documentor and portrait photographer of Caribbean heritage, Ollie Trenchard to capture powerful portraits of Original Flava and Nanny, which were put up across London, including the brother’s hometown of Croydon.
