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House of St Barnabas: Homelessness IS

HOSB header

Task

Underline

Platform13 were tasked to change public understanding and raise awareness around Homelessness being more than rough sleeping with a focus on unsuitable housing - a big and live issue in London.

Approach

Underline

We kept it simple - telling the powerful real life stories of those who have lived in unsuitable accommodation - Harvey, Sanchia, Kwajo, Tanaka, Thomas and Blossom, with the heroing portraits shot by the master, Tom Oldham.

Output

Underline

A fully concepted and produced campaign - delivering key messaging and storytelling, comms strategy, creative and multichannel production across OOH, digital and social.

The TEASER

TANAKA'S STORY

TANAKA still
Tanaka press (scott)

THOMAS' STORY

Thomas ad
Thomas Press

KWAJO'S STORY

KWAJO ad
Kwajo press

BLOSSOM'S STORY

BLOSSOM - ad
Blossom - press

HARVEY'S STORY

Harvey ad
Harvey press

SANCHIA'S STORY

Sanchia ad
Sanchia press

THE OUTERNET

London's fave tourist attraction, The Outernet played the campaign for 2 weeks on the incredible wrap-around screens at the entrance of Tottenham Court Rd Station.

55 OOH sites across London

HOSB OOH 1
HOSB OOH 2
HOSB OOH 3
HOSB OOH 5
HOSB OOH 4
HOSB OOH 6

Next

UEL 2023/24: DEGREE+

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