Platform13 were tasked to change public understanding and raise awareness around Homelessness being more than rough sleeping with a focus on unsuitable housing - a big and live issue in London.
We kept it simple - telling the powerful real life stories of those who have lived in unsuitable accommodation - Harvey, Sanchia, Kwajo, Tanaka, Thomas and Blossom, with the heroing portraits shot by the master, Tom Oldham.
A fully concepted and produced campaign - delivering key messaging and storytelling, comms strategy, creative and multichannel production across OOH, digital and social.
London's fave tourist attraction, The Outernet played the campaign for 2 weeks on the incredible wrap-around screens at the entrance of Tottenham Court Rd Station.