adidas Consortium

TO Consortium4D 173

Task

With adidas, London sneaker store, Footpatrol released their version of the globally limited Consortium 4D during LONDON DESIGN FESTIVAL. The sneaker design incorporates digital light synthesis by CARBON; a Silicon Valley-based tech company working to revolutionise product creation through hardware, software, and molecular science.

Approach

Platform13 wanted to reflect these boundary pushing technologies with the aim to open up the story to an audience that reached beyond the sneaker community.

Output

The communications process was managed from beginning to end, with copywriting, strategy, invite design, guestlist, and media outreach; to harmoniously place the story in the minds of a cross segmentation audience.

TO Consortium4D 24
TO Consortium4D 39
IMG 4144
IMG 4148
IMG 4150
IMG 4158
IMG 4153
IMG 4159
TO Consortium4D 34
IMG 4141
IMG 4143
IMG 4154
IMG 4161
IMG 4157
TO Consortium4D 23
IMG 4140
IMG 4139
IMG 4142
IMG 4149
IMG 4151
IMG 4155
IMG 4163

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