Beats by Dre

IMG 2588

Task

Platform13 was tasked with activating the London leg of the global 1 of 1 customisation project to launch the new Beats by Dre Studio 3 noise cancelling headphones.

Approach

Platform13 created a 3 day premium customisation suite for friends and family of Beats, supporting on guest list curation, strategy, creative and production.

Output

With a small space (the headband) of the headphone and the official thick custom paint to be used, we commissioned nail design artist, Anoushka, who worked with guests to design each set of headbands and graffiti writer, Milsnic to bring the idea to life.

Social

IMG 2503
IMG 2504
IMG 2506
IMG 2557
IMG 2588
IMG 2536
IMG 2501
IMG 2520
3aec30a8-4051-4a80-8a69-6cb09ce6a3f4
IMG 2562
IMG 6499
IMG 2537
IMG 2516
IMG 2515
IMG 2523
IMG 2535
IMG 3291
IMG 2587
©2020 Platform13