Bumble Modern Love
Task
Platform13 were tasked to create culturally relevant content to drive sign ups for Bumble's Valentine's IRL UK-wide events, Chez Moi.
Approach
In 2020, we wanted to challenge stereotypes around dating (or how people connect today) - for us and Bumble, Modern Love is no longer bound by traditional or formal concepts, even on Valentine’s Day.
Output
We teamed up with Amelia Dimoldenberg, founder and CEO of Chicken Shop Date — a one-of-a-kind dating show where she shares chicken and chips with some of grime and culture's heaviest hitters, including Oscar-nominated actor Daniel Kaluuya, comedian Chabuddy G, and presenter Maya Jama — to find out more about celebrating modern love and the many forms of success with online dating.
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