Bumble: Modern Love
Challenging sterotypes around dating with Amelia Dimoldenberg.
Task
Platform13 were tasked to create culturally relevant content to drive sign ups for Bumble's Valentine's IRL UK-wide events, Chez Moi.
Approach
In 2020, we wanted to challenge stereotypes around dating (or how people connect today) - for us and Bumble, Modern Love is no longer bound by traditional or formal concepts, even on Valentine’s Day.
Output
We teamed up with founder and CEO of Chicken Shop Date, Amelia Dimoldenberg to find out more about celebrating modern love and the many forms of success with online dating.
bumble
