#BumbleStories

Bumble vday banner

Task

Source and tell real Bumble success stories across the UK through a content series celebrating all sides of the dating narrative.

There is no one vision of success in dating, which needed to be reflected in the content - centering both single people still on the app and those in relationships, who’ve now deleted it.

It was also important that as many people as possible felt seen, tapping into the nuances of identity that are relevant to who and how people date.

Approach

With 2020 throwing the dating scene into the air, many people have started to evaluate what they want out of dating, their approach to dating and communication as a result of us not being able to meet up in person.

For this series, we focused on 'love languages' - exploring what all genders look for - their needs, others’ needs and self-discovery too, showing how the Bumble app allowed or facilitated like-minded people to meet or enjoy their dating journey.

We wanted a jounalistic approach to finding these media worthy stories, so we collaborated with the incredible Jessica Noah Morgan for the project.

Output

Working with the wonderful, director Sheena Brobbey, we navigated Love Languages in a 5 episode mini IGTV series, exploring what resonates with each person when dating, capturing small intimate moments that celebrated our singles and couples and all their idiosyncrasies to really tell their #BumbleStories.

Additional storytelling came through the Huffington Post, BBC Radio 5live, Metro Online, The New Statesman, The Independent, and Yahoo!, and was confirmed by The Sunday Times.

THE STORIES

bumble-stills-will-adriana
bumble PR helena times
bumble PR asha dwain yahoo
bumble PR asha dwain
bumble-stills-jade
bumble-stills-dwain-nyasha
bumble-stills-helena
bumble PR caroline erica
bumble-stills-sam-kurtis
bumble PR helena independent

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