Diageo

DIAGEO brand-portfolio

Task

Diageo's Global Centre of Digital Excellence tasked Platform13 to research and recommend activating the growing global cultural phenomenon of eSports.

Approach

A mixture of desk research, talking to heads of industry including publishers Riot and Ubisoft, team Fnatic, pro gamers and talent managers, Hype.

Output

Our deep knowledge of the alcohol indsutry enabled Platform13 to deliver a thought through recommendation for this portfolio of global brands.

Next

Bumble

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