Platform13 was tasked to concept and implement a 3 month multichannel instructor-led campaign with the aim of attracting new consumers, engaging their current audience and to make the instructors proud to represent the brand.

10 years after Frame fitness in London paved the way, the boutique style studio has exploded. But today, it feels like if you’re not what society deems is ‘the ideal body weight or shape’ then fitness can seem like it’s not for you.

We wanted to champion its diverse roster of instructors, highlighting their unique skills, personalities and expertise to provide a wide array of classes for ALL GENDERS and AGES, at ALL levels.