Guinness tasked Platform13 to create a series of one off, personalised and surprising gifts for their biggest fans.
Guinness has a long and deep association with pub culture and pub signage is a key signifier of both. Today, the creation of signs in a contemporary way, using traditional craftmanship is being revived in a digital world.
Each sign was delivered in custom packaging, inspired by art consignment boxes. We captured content of Alex's process, alongside her discussing each design and her genuine love for Guinness in a 2 part series.