Polaroid Originals

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Task

Polaroid Originals tasked Platform13 to debut their new film and camera collaboration with pop culture icon Mickey Mouse for #Mickey90 and celebrate their recently launched digital-ready OneStep camera though a stand build at ComplexCon in LA.

Approach

The Complexcon audience are obsessives of sneaker culture and visual by nature. We wanted to tap into this mindset, whilst ensuring the analogue famous Polaroid Originals brand and product made sense.

Output

Platform13, alongside spatial designers, About Kokomo concepted and oversaw a one-off Analog x Digital experiential photo booth angled at Complexcon’s audience, while still on brand.

Complexcon guests were welcomed into a choice of a physical photobooth — an imagined bedroom of a Mickey Mouse obsessed youth today, including Bearbrick Mickey and the Rankin book OR to take photos in front of ten-foot high digital 3D renders of Mickey's famous hands by British artist FILFURY, created for an audience obsessed by hand gestures in photos.

The exclusive takeaway Polaroid images were captured by official #polaroidoriginals photographers and widely shared online.

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Side Wall Mickey Figurine
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