The impact of Covid-19 means that encouraging safe and responsible use of TfL's services has never been more important. During lockdown, we provided pro-bono strategic and partnerships support to Transport for London with a focus on staying local.
As the lockdown eased, Platform13 were tasked to find a likeminded brand partner to help TfL amplify #CarFreeDay (22nd September) - a day for Londoners to explore their city on foot or by cycle and celebrate the fact that London is now open again.
We secured a value in kind partnership with GoPro, a natural fit to encourage exploration of the outdoors and active travel in the city as temporary cycle lanes and wider pavements are among the changes TfL are making as part of #Streetspace for London.
The partnership included a mix of content by the #GoProFamily - taking their audience through their favourite cycle routes, and giveaways on the TfL channel.