Brands are under pressure
We’re living in a time of radical transformation—where brands, business leaders, and marketers need to innovate across the board just to survive, let alone thrive. With consumer attention the fiercest it’s ever been, a fragmented media (digital and virtual) landscape, inclusivity as standard, new commerce models driven by intuitive Web3 behaviours, and AI gone mainstream, the traditional funnel is no longer fit for purpose.
In this unpredictable era, success belongs to the brands that are both discovered and built within culture. But this isn’t about jumping on short term trending topics or only featuring a relevant celebrity in an ad. It requires care, credibility, and a deep understanding of the diverse communities who are part of it.
Creating and maintaining cultural relevance
Culture is everything—living, breathing, and constantly evolving.
To be relevant, a brand needs to go beyond their category into culture. At Platform13, we know how to read, decode and translate the right and ever changing cultural shifts relevant for our clients to drive reach and relevance, hype and depth, numbers and nuance through meaningful brand activity and storytelling.
This is what it takes to be a modern, culture-led brand.