Cultural Advisory
With 30 years’ proven experience, Platform13 founder Leila Fataar champions cultural relevance as a contemporary business growth driver. Launching and running a 10 year cultural comms agency, Spin, brand-side in senior positions globally for adidas Originals, and on the Leadership Team for Diageo across Europe, and now leading Platform13.
This rare experience of launching and running two independently owned full service companies and in senior positions at two global corporates across a variety of categories, territories and brands gives unique abilities to pioneer internal transformation and deliver the cultural brand blueprint.
IN-HOUSE CONSULTANCY: Building cultural competitive advantage
Brought in part-time, project-based or around key business priorities, Leila Fataar don’t just “spot trends.” She builds the systems, operations and behaviours that make cultural credibility repeatable, scalable, and long-term, ensuring validity through proof of concept projects.
The outcome: Protecting brand legacy, grow audiences, and future-proof the business.
This isn’t just about campaigns, she delivers the blueprint to shift an entire organisation’s perspective on how cultural relevance drives reputation, brand resilience, credibility and growth.
She works with big brands internally through:
- Business Transformation with Proof of Concept projects
- Corporate / Culture Translation
- Future-Proofing Strategies
- Brand Behaviours and operations
- Executive Stakeholder support
She says the things others won’t, delivering cultural truth, commercial sharpness, and 30 years of hard-won experience.
She also offers a series of practical advisory services in a variety of formats for senior marketing managers and teams who want their work to be culturally relevant.
More at leilafataar.com
