Cultural Advisory
With 30 years’ proven experience, Platform13 founder Leila Fataar champions cultural relevance as a contemporary business growth driver. Launching and running a 10 year cultural comms agency, Spin, brand-side in senior positions globally for adidas Originals, and on the Leadership Team for Diageo across Europe, and now leading Platform13.
This rare experience of launching and running two independently owned full service companies and in senior positions at two global corporates across a variety of categories, territories and brands gives unique abilities to pioneer internal transformation and deliver the cultural brand blueprint.
Building cultural competitive advantage
As a separate service she partners with businesses on a bespoke basis, to equip them with the skills, capabilities and confidence they need to create world-class modern brands mitigating risk for today and tomorrow.
She works with senior leaders across insights, marketing, product, brand evolution and/or transformation to create a more nimble and resilient organisation ready to respond in an uncertain and ever changing world and/or offers a series of practical advisory services in a variety of formats for senior marketing managers and teams who want their work to be culturally relevant.
More at leilafataar.com
