Ailsa Bay Whiskey: VR Experience
A new global platform and VR experience to launch a tech inspired whisky.
Task
Platform13 was tasked to develop a global platform and advocacy tool for Ailsa Bay, ‘the most technologically advanced whisky in the world’, an innovation project from drinks heavyweights, William Grant & Sons.
Approach
In an age where brands seek to find the perfect balance of tradition and innovation, few manage to organically and authentically unify the two.
Evolving their existing Whisky Hacked positioning and commitment to progressive tech innovation, we developed a new future facing positioning for the brand.
Introducing, WHISKY FWD - an experiential platform that enables future thinkers to pioneer possibilities, creatively brought to life in an exploration of generative art and dynamic storytelling, designed to support IRL tasting of the spirit.
Output
Delivering this to influential on-trade partners could not simply be a bottle and serve mechanic. It had to be at the cutting edge of culture and technology.
We concepted an immersive 360 VR experience centred around the history of William Grant & Sons, which offers a first-hand look at the cutting edge distillery that produces Ailsa Bay’s distinguished, peated lowland whisky, complementing an in real life tasting experience.