LVMH Moet-Hennessy & Culture
Define a credible role for LVMH's portfolio of luxury drinks brands to play within culture.
Task
Platform13 was tasked to define a credible role for LVMH's portfolio of luxury drinks brands to play within culture, and also to understand and find solutions to the barriers that existed to embracing it internally.
Approach
We kicked off with deep investigation into the cultural universe that surrounds Moet-Hennessy, touching all corners of relevance and identifying key case studies that exemplified best practice brand and company work in cultural spaces.
This was followed by an internal audit with 15+ interviews with senior stakeholders across the LVMH portfolio to better understand what culture meant to the team and what barriers existed internally.
Output
The result of this three month project was a detailed state of play of the global cultural landscape, including 10 best practice case studies to learn from and a new internal definition of culture for the conglomerate.
Hand in hand with our key client and through a final workshop, we delivered a realistic and actionable operational framework for the internal team at Moet-Hennessy to utilise to identify and prioritise how to to break down barriers and push culture forwards within the business.