adidas Originals: Size? content

Task

An year long project for adidas and retailer Size? to tell the stories of their exclusive sneaker partnerships, to both audiences.

Approach

In a world of ‘serious’ and generic sneaker imagery, Platform13 wanted to reflect the optimistic roots of streetwear.

Output

Platform13 produced a suite of storytelling content to feed socials, instore and PR for Size?, commissioning the right creatives across photography, film and animation for each job.

Targeted media outreach and strategic seeding partnerships drive wide pickup across key titles and social for and by the target audience.

Acid House

To celebrate the 30 year anniversary of the Summer of Love in 2018, the Acid House pack consisted of a Yung-1 and Falcon, with the themed colourway of the pack centering around the ‘Smiley Face’. Adding a small but significant brand detail to the release, the smiley face printed on the insole of each pair is that of ‘Trimmy’, a character used by the German Sports Confederation for a fitness initiative throughout the 1970’s, designed to encourage the country to get moving.

Colnago Collab

A story dedicated to discuss the parallels between two entrepreneurial pioneers, Ernesto Colnago and Adi Dassler. A humble and authentic approach, with content captured in and around the Colnago universe in Italy - providing an authentic insight to present to the sneaker and cycling communities.

Deerupt

The Dual Gender nature of this new silhouette was an opportunity to huge show the unisex side to Size? through the styling and the use of colour - a key feature of the sneaker.