Discarded Spirits: Zero Waste
Task
The planet has an undeniable and inescapable problem with waste. Whilst the global landscape scrambles to find new ways to minimise the collective waste problem, companies such as Discarded are leading the charge and pioneering a new model for a zero waste future in the spirits industry.
Platform13 was tasked to create a new editorial content strategy for Discarded social channels, to hero its credibility in the Zero Waste drinks space.
Approach
We created a 12 month editorial content strategy for Discarded channels including brand and creative guidelines, shifting from only product to deeper storytelling.
Output
To bring this to life and to place the brand at the forefront of relevant conversation, we activated around two key milestones: #ZeroWasteWeek and #FoodWasteActionWeek
Zero Waste Week
During Zero Waste Week, we enlisted cultural voices @adapt____, to create social first content to be shared across Discarded Instagram channels. Adapt filmed ‘a day in the life’ reel, sharing the steps they take to reduce their personal impact on the waste problem, invited them to a mixology class at one of Discarded partner bars in London to learn exciting and innovative ways to create Zero Waste cocktails using Discarded spirits.
Food Waste Action Week
For Food Waste Action Week, we brought together Discarded and Top Up truck, two leading forces in the conversation around Zero Waste, to discuss their shared ‘joy of resourcefulness’ and delve further into the efforts both parties are doing to combat food and packaging waste in the industry.