The rise of virtual reality and immersive experience means that brands have to start reimagining a world where IRL intersects with digital. We were tasked to present Dr. Martens most innovative collections by exploring their industrial aesthetic and DNA with a futuristic take.
Our approach - a talent first narrative, celebrating those who forge their own paths. From the gritty present to stepping into their hyper-digital futures, we cast people who already speak volumes with their looks and words.
We created a digital world which juxtaposed the talent's form of expression in 3D, whilst keeping the elements of the industrial Dr. Martens DNA within its futuristic environment, to explore a new the visual language and the future of Dr. Martens.