Work

Cultural approach and talent curation for Smirnoff’s inclusive “Labels are for Bottles, not People” campaign.

Multichannel campaign: from concept through to execution, produced remotely.

Creation of an overarching cohesive message and intergration of their roster of agencies for the 4th Nando's Music Exchange.

A cultural approach and talent procurement to deliver the message of responsible drinking in the campaign "Fun that isn't remembered, isn't fun."

Concept to production multichannel launch of the Under Armour Forge '96 sneaker in 6 cities across Asia and Europe.

Creation of a communications platform and curation of brand aligned partnerships, such as Suitcase, Rapha, and Courier.

Creation of bespoke special gifts for Guinness' biggest fans.

Series of social and instore content showcasing the adidas Terrex #myshelter LDN parka in a distincly London style.

Vans Waffleheads - collectors, customizers and creatives who carve their own space and with a personal connection to the brand - IRL activations in Paris and London.

Launched the Vans Covent Garden Boutique, the only store of its kind in Europe, and delivering ongoing cultural programming in the basement activation space.

A multichannel London focused campaign championing its diverse roster of instructors to provide a wide array of classes for all genders and ages... at all levels.

Creation of a three-part IGTV content series exploring the evolution of food and drink culture...when you are not drinking.

Concept, production and build of analogue / digital stand at ComplexCon, LA.

Research and recommendation for activating the growing global cultural phenomenon of eSports.

Communications strategy and execution for the limited adidas Consortium 4D sneaker at Footpatrol, during the busy London Design Festival.

Series of social content, in store activations and PR for adidas Originals x size? exclusive drops.

Creation of an honest thought provoking panel for the brand's international conference.

Talent curation and content production exploring Modern Love around Valentine’s Day.

Cultural strategy and approach to drive meaningfulness around their iconic O2 Live Music category.

Activation of the London leg of the Beats by Dre global customisation project for their Studio 3 noise cancelling headphones.